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23 April, 2015
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Stand Against Racism 2015

What is it? Founded in 2007 as a collaboration between YWCA Trenton and YWCA Princeton, Stand Against Racism is now a signature campaign of the YWCA USA and a very important part of our larger national strategy to fulfill one of the major tenets of our mission: Eliminating Racism.

This year the event will take place April 23rd – April 26th and the theme is a National Day of Action to End Racial Profiling.

Overview: The YWCA of the City of New York will take part in this event by inviting all staff to take part in a social media video contest titled “Ending Racial Profiling”.

Here’s how it works:

  1. All participants must record a 10-12 second video that finishes the sentence: “By ending Racial Profiling we…”
  1. To Enter: The contest period will begin at 12:00 AM (EST) on April 23rd and end on April 26th at 11:59 PM (EST)
    1. Post the link of your video with hashtag (#YWagainstRacism) on your social media accounts (Facebook, Instagram and/or Twitter)
    2. Send an email copy to our Communications Manager, Kelsie Bonaparte at kbonaparte@ywcanyc.org with your video, name and a direct contact
  1. Judgment Criteria:
    1. Originality
    2. Creativity
    3. Fulfilling the message
    4. Most “likes” via social media
  2. Winners will be announced on May 1, 2015
  3. Prizes:
    1. First place ($100) American Express Gift Card
    2. Second place: ($50) American Express Gift card

All Staff Global are encouraged to get as many staff, students, friends, family and others involved in the contest! This will be a fun way to grab the attention of people and focus on an important cause! Let’s get the word out and get your creative juices flowing and your recording devices ready.